One of the best ways to land makeup jobs is to have a clear brand and brand message. After that, the makeup artist in question, continued to probe the fashion markets but set up a bridal website and has not looked back. You might think - fashion's a lot harder to find work in (and you'd be right) but it didn't change the fact that 95% of her income was coming from areas that she did not focus on. When we asked her to list her last ten paying clients 8 of them were brides and 2 were commercial.
Her website had an editorial shoot on the homepage from her most recent test shoot and her font, services and text were all aimed at the fashion industry. Does your homepage represent your brand? Does it reflect the last 10 clients that you got? Makeup artists, like all freelancers, often have ideas of what their brand is when in reality they represent something very different.Ī makeup artist member of ours professed to be a fashion makeup artist. Ask them what they think you do (no hints). The makeup industry is very nuanced and we understand that most makeup artists have multiple skills and can apply to a variety of jobs but knowing who you are and what people think when they look at your work are very different things.Ī good technique is to have a stranger (or someone who has no connection to your work) take a look at your website or portfolio or even your business card. When asked ' What do you do?', do you answer 'I'm a makeup artist' or do you say 'I'm a special effects makeup artist?', 'I'm a vintage bridal makeup specialist' etc.
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